Future Media Fest: Digital Media Skills for Citizens? Workers?

The Digital Media Skills panel underlined the importance of communication skills for all students looking to get jobs in media and technology. Eric Berger argued in his introduction that, in the future, communication will be the skill employers will look for when hiring. Most of the panel agreed. Rebecca Burnett… Continue reading

Future Media Fest: Who's Afraid of Collective Intelligence?

The afternoon panel on “Social Media for Collective Intelligence” emphasized some of the benefits and challenges of the emerging form of collective intelligence to marketing and journalism. Collective Intelligence or “the wisdom of the crowds” depends upon a group of people providing collective answers to questions or problems. David Clinch,… Continue reading

FutureMedia Fest: In Defense of Cookies

At today’s panel on the Future of Advertising and Marketing at FutureMedia Fest, panelists noted some public confusion about the infringement of privacy that is incurred when personal information is tracked through cookies and sold to advertisers for marketing purposes. In the long run, they argued, targeted marketing will enhance… Continue reading

Future Media Fest: Brief Thoughts About the Consumer Experience

All of the members of Future of Advertising and Marketing panel were in absolute agreement: targeted online advertising is not “Big Brother.” Tracking cookies and other technologies that allow for online ads to be customized for individual users, like the stuff that tells your browser to show you car ads… Continue reading

Future Media Fest: The Rhetorics of the Information Society – Michael Jones

24 hours of video per minute That’s the rate at which digital footage is being uploaded to YouTube, according to Michael Jones’ opening keynote presentation at Future Media Fest. Jones, who is Chief Technology Advocate at Google, cited the number as part of his argument that digital communication technology is… Continue reading

Future Media Fest: General Introduction

During the week of October 4, Georgia Tech will play host to Future Media Fest, a conference that bills itself as “an interactive mash-up of talent, ideas, trends and technology.” This event promises to provide a glimpse at some emerging technologies and social formations involving digital media, including social media,… Continue reading