Visual Rhetoric in Tech Com

This week we’ll cover the issue of visual rhetoric in technical communication. We begin with an article by Greenzweig  who discusses “the ways in which visual composition contributes to a user’s aesthetic experience and why such an experience is important when designing information structures.” We continue with McCloud’s chapter in Making Comics who formulates a meta-language for discussing visual rhetoric by discussing the rhetorical decisions that comic artists and authors use to interactively communicate with their audience. Lastly, Aimee Knight’s blog Aesthetically provides a teacher’s purview of how to educated students about visual rhetoric in the classroom. (PDFs and links will be provided via email.) Looking forward to an engaging  discussion, Kate and Sipai.

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Sipai Klein

About Sipai Klein

I teach courses in document design, technical, scientific, professional, and intercultural communication. I completed my PhD at New Mexico State University. My dissertation examined the multimodal composition process of three experienced teachers who spent a semester designing instructional videos to be delivered online to students. In this study, I investigated the writing decisions these teachers made as they transitioned from delivering course material in print-based format to those that are multimodal. My current research interests include new media in the workplace, intercultural document design, and rhetorical theory of contemporary communication practices.
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